Re-power by Reebok
We created a PR campaign for Reebok using kinetic tiles technology. Our gym was powered by the energy generated by people walking or using the machines, which they didn't realize. An app and website were launched to track and compare the amount of energy produced by customers.The aim of the campaign was to promote sustainable behaviors among Generation Z by showcasing how they could generate energy simply by working out.
Service
Identity & Branding, PR innovation
Client
Reebok
Year
2020
By developing an app that allowed customers to track and compare their energy production, as well as incorporating VR sets on machines, we not only empowered them to generate energy but also educated them on sustainability topics they may not have otherwise paid attention to.
The Kinetic Tiles technology was invented by a company called Pavegen, which is based in the United Kingdom.
