Les français by AXA
We executed a digital campaign for AXA France titled "Les Français," highlighting common challenges faced by the French populace and showcasing AXA's practical solutions to these issues. It emphasized AXA's commitment to providing direct and effective answers to everyday problems.
Service
Digital
Client
AXA
Year
2022
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I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font.
The hack
Our data engineers gathered keywords from French people's complaints, and we used this valuable data to create tweets where we answered the complaints with a concrete AXA's offer.
This approach allowed us to address specific grievances with precise solutions, delivering a highly personalized and effective response to the global audience.