Beat the Road by Spotify
Our digital advertising campaign for Spotify addressed the decline in listenership during the COVID-19 pandemic. We created a hidden leaked playlist with top-charting artists, exclusively available to people who increased their heart rate through exercise. This incentivized people to use Spotify and get active, increasing listenership and new users on the platform. We called the playlist "Beat the Road".
Service
Digital innovation, PR & Media
Client
Spotify
Year
2020
Awarded at :
The OOH prints and digital stories featured new tracks that would change depending on the different cities, adding an element of surprise and excitement for users
By combining the power of digital advertising with outdoor prints and digital stories, we were able to create a truly innovative and engaging campaign for Spotify that captured the attention of users across various mediums.
